News / Crying Indian Ad Exec dies of Heart Failure

By: Lorene Yue Oct. 06, 2009
Chicago Tribune

(Crain’s) — Richard Christian, a former advertising executive who helped create the “Crying Indian,” died Saturday.

Mr. Christian, 84, died of congestive heart failure in his Evanston home, according to a Chicago Tribune report.

He was a Northwestern University graduate who went on to co-found a Chicago advertising agency with Bill Marsteller in 1951.

While working with Mr. Marsteller, the two created an anti-littering campaign for Keep America Beautiful Inc. One public service announcement featured an iconic crying American Indian.

Mr. Christian joined Northwestern’s faculty after he retired from Marsteller Inc. as its chairman and chief executive officer in 1984. He became an associate dean at the Northwestern’s Kellogg School of Management in 1986, a position he held until 1991. He was named professor emeritus at Northwestern in 1999. He had taught at both Kellogg and Medill School of Journalism for 15 years.

Mr. Christian was inducted into the Advertising Hall of Fame in 1991.