For Immediate Release
SUPER BOWL XLIX CLOSES ON A “GREEN” NOTE IN ARIZONA
TWO FINAL TREE PLANTING EVENTS “PASS THE SHOVEL” TO SAN FRANCISCO
PHOENIX (April 24-25, 2015) – Two final urban forestry projects will take place in Phoenix as Arizona passes the NFL Environmental Program’s “golden shovel,” the symbol of the of the “greening” projects developed each year at Super Bowl, to the San Francisco Bay area host communities. On April 24 and 25 a dozen trees will be planted in two Phoenix locations bringing the final total to more than 200 trees planted as part of the legacy of Super Bowl XLIX.
Four local cities – Glendale, Mesa, Phoenix and Tempe - shared matching grant funding for tree purchases. Grant funds were provided through a partnership between the NFL, the Arizona Super Bowl Host Committee and NFL sustainability sponsor Verizon.
On Friday, April 24, National Arbor Day, seven trees will be planted in South Phoenix to provide needed shade at a local Little League baseball field. The baseball field, located at 6218 South 7th Street, is on property owned by the Roosevelt Elementary School District. Representatives from the NFL, the school district and Valley Permaculture Alliance, developer of the project, will be on hand for the ceremonial tree planting beginning at 8 a.m.
On Saturday, April 25th, five trees will be planted at the site of the Phoenix Renews project on Indian School Road in Phoenix. This 15 acre urban farm is also home to much of the leftover decorative material from Super Bowl which was repurposed and turned into garden shade canopies for community garden beds. This site, created and managed by Keep Phoenix Beautiful, will kick off a day long Earth Day celebration at 11:00 a.m. with the tree planting and “golden shovel” handoff to San Francisco. Officials from the NFL, the City of Phoenix and Keep Phoenix Beautiful will participate in the ceremonial planting and shovel hand off. One of the trees being planted at the Phoenix Renews site is a Fruitless Olive tree. A similar tree is being donated from Arizona to the people of San Francisco for their first tree planting next week for Super Bowl 50.
A grant to purchase the trees was funded by the NFL, the Host Committee and NFL sponsor Verizon. Since 2012, Verizon has been actively involved in sustainability projects around Super Bowl. As part of their support, Verizon has worked with the NFL and local host committees to create electronic waste recycling rallies, expand urban forestry projects and provide grants to local domestic violence agencies. Verizon employees have also been involved – donating their time and energy to help plant trees in each Super Bowl community.
The urban forestry project was one part of the overall environmental and community efforts surrounding Super Bowl XLIX in Arizona. Other projects included solid waste recycling at all major Super Bowl events and venues, collection and distribution of more than 69,000 pounds of prepared food by Waste Not of Arizona, donation of hundreds of thousands of square feet of fabric and vinyl for repurposing, collection and donation of more than 30,000 items – books and sports equipment – to local children in need, collection of public E-waste items for recycling and use of renewable energy to power all the major public facilities hosting Super Bowl XLIX events. These projects were developed by the NFL and the Arizona Super Bowl Host Committee with significant support from Verizon and more than 125 local schools, nonprofits and civic organizations.
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